This is possibly the most original advert for anything I have ever seen. The game revolves around shaking the Wii remote, which affects areas on screen. The best thing about this advert is that with every shake, parts of Youtube rattle, break apart and eventually fall off the screen, ending with the video itself falling down. After seeing it, i was convinced to click on the link to the games website, and am definitely going to have to rent it at some point. The site shows that the video was the 8th most subscribed to this month, so the advert must have been a complete success. I can't say I expect to be able to be that original for my perfume advert, but the power of originality is still worth keeping in mind.
http://uk.youtube.com/experiencewii
2009
More recently, at 11am on Thursday the 15th of January, 350 dancers, disguised as regular people performed a synchronised dance to advertise T-Mobile's mobile phone network in the middle of Liverpool Street station. The 2 minute show was captured by hidden cameras while onlookers, first confused, began to join in. Just two days after the original performance, the show was broadcast during an interval of "Celebrity Big Brother". The performance is now on Youtube, which is where I first saw the video. Again, this is a prime example of originality and innovation playing a major part in advertising. A fresh idea really seperates one advert from the crowd, for the better or worse.
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