I enjoyed "Iron Man". Sure, it was predictable from the title screen, the characters had the same recycled personalities as all the other Marvel superheroes, and the dialogue was cheesy and generic; but as soon as your mind shuts down, the film is a brainless joy.
The story itself is the same basic trash: "Man who is better than you" is kidnapped by terrorists in an middle eastern country, who want him to create a missile. Man escapes by turning himself into a superhero, (in this case creating a robotic suit for himself) survives a fall from about a mile, (because the suit has some sort of super-padding made from rocks which is surprisingly effective) realises that the second-in-command of his company tried to kill him and has a long fight with him, ending with the ironic death of the second-in-command.
To best understand why the film was so simple and stereotypical, you have to look at the target audience. On front row, Bet Midler claimed "Hollywood makes films for adolescent males who want lots of action but little dialogue and minor character development." This is largely true, and when Hollywood release a film that goes against this, it always still has a wide target audience, look at films such as "Casino Royale", which had far less action than the previous Bond films, with a lot more emphasis put on the characters. However, "Casino Royale" still had a large target audience as it attracted fans of the past films, as well as drawing in a new crowd who were interesed in the 'new Bond'. Companies want to be sure that a film will sell before spending millions of dollars on it.
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