Tuesday, 4 November 2008

The long awaited questionnaire results!







Click on the images to make them bigger!


I will try to modify and sculpt my thriller intro ideas to fulfil the largest target as possible, using these results to tell me how to do that.



Using the data from this and another questionnaire completed by myself, I have created a target audience that my film will be based around.
Target audience for my thriller film
Every decision thriller film was chosen carefully, making sure to check that the target audience was never forgotten. As I planned the initial ideas, I took the most popular results from my questionnaire into mind, especially the question regarding favourite types of thrillers. While doing this, I also had to make sure to take the other aspects into account, such as how easy it would be to film, or how I would get the actors. Some things were impossible to do, even if they are popular with the audience. For example, science fiction thrillers would be very difficult to create with the limited budget and technology given to us. For this reason, the first thing I decided on was to create an action/crime thriller. The two genres are quite easy to combine, and were both popular, 22% and 13% of interviewee's favourites in my results respectively. The two genres are also quite easy to work with, and link in to several other genres, such as the film noir and action genres. The choice also ensures that 35% of the people I got results from are more likely to enjoy the film, and therefore, hopefully, 35% of all moviegoers. I could have chosen the psychological thriller genre, which has the largest percentage, at 30%, but it would be far harder to work with and successfully use in only 2-3 minutes.
I focused more on the male results from my questionnaires as the results for the question “What is your favourite genre” was dominated far more in males than females, with 33% of males sampled choosing thriller as opposed to only 14% of females sampled choosing thrillers. Due to this, I decided to pay a lot more attention to the male results than female, so that the film is perfect for a select target audience. From this, I have decided to have a male protagonist, to best relate to the ideal viewer. With a stereotypical male-aimed film, there is often a woman portrayed mainly as a sex object, as in films such as “James Bond”. This is another feature that would fit given my target audience.
My data is not clear enough to be able to find a specific age group that would be best suited for my film, but I can make assumptions based on cultural stereotypes and facts, as well as using research from other members of my group to find an average. As teenagers tend to have a lot more free time and free money, normally due to lack of bills, etc. to pay and very little to do in free time, I can imagine that they go to the cinema more than someone in a full time job who needs to spend their money on necessities. Due to this, I will aim to keep my film at the 15 rating, as there should be no need to have something in the film that certifies an 18 rating, meaning that I will likely have more teenagers watching the film, and therefore more viewers.
Both males and females in the results from my questionnaires watch films regularly, with 100% of both genders watching films 1-2 times per week, and 58% of all people sampled watching films “every few days”. This data tells me that if films are such a popular genre, then my film can afford to have a wide target audience as it is unlikely that a person could watch 1-2 films weekly of the same genre and not either get bored or run out of good films from that genre. On top of this, 67% of males prefer to watch films with other people, meaning that a group that watches films is likely to see a variety of films chosen by different members of the group unless they all have a very similar taste in films. These two facts combined tell me that it is likely that many people watch a large range of films in a short amount of time, so what the film is about is probably not as important as it would be if people only watched films that directly attracted only themselves. In short, the sub-genre and plot ideas; although important, do not necessarily need to be too bespoke for the people who will watch it.

1 comment:

vmb said...

Because Tom has completed a very thoughtful evaluation of target audience I'm putting his assessment for audience research to upper Level 3: 15/20.