Dream

To help me to create my own ideas, I created this document explaining simularities between different existing perfume adverts. This not only gave me a good idea of the standards and ideas used but helped me to find an idea for my perfume advert.



As a concept, "dream" is bright, heavenly. I will use the theme of nature to show this, bright green grass, the clear blue sea or soft white clouds.
Whichever I choose, the pose of the model will be dependant.
I will use bright colours to make everything dreamlike, and emphasize shimmers and lighting effects.
Lighting is very important to the theme of ad- streaks of light of heavenly light will be used to shine in, to look magical and dreamlike, exactly the effect I’m looking for. A lens flare could also be used for this effect, with the added bonus of adding some bright, positive colours to the scene. The font will be used to reflect the nature of the perfume and its audience, colourful and light-hearted. To create this effect, it must be sans-serif, simple and colourful, possibly all in lower case.
My target audience is a B or C1 class, as they will have the money to spend on perfume, and still take up over 50% of the population.
From the audience segmation list, I am aiming mainly for the reformers due to the theme of nature and because they tend to have a lot of money, but particually the more mainstream side of them, as the group is rapidly becoming mainstream as fashion gets closer and closer to nature and recycling. This fits into the simple ideas of my advert, as it tries nothing new or unexpected.

A close up version of the original to be used as a a different version of the same advert. Would be primarily used for smaller prints, as the face is easier to see.
A version of the ad aimed males so they will buy the perfume for a girlfriend. I'm not too fond of this one, but there are ideas that I could incorperate into the advert, like using a man and woman.

Influences
Thatgamecompany
Yiruma
Cloud Cult