Perfume Advert Target audience

The target audiences for my perfume advert are the B and C1 classes. They have the money to spend on expensive perfume, and the two classes take up over 50% of the "UK Adult (15+) demographic classification of audience" chart. Audience Segmentation: From this list, I choose to aim at the reformers group, due to all the nature connotations in the draft. However, the advert is aimed at the idea of nature and being "green" being part of everyday life, and as these things are getting more and more fashionable, the advert is also aimed at the mainstreamers, although the focus is still far more on the reformers. Social Value: The self actualisers would be the group most suited to my advert, as they are the group most likely to fit into the choices from “audience segmentation”. “Enthusiastically exploring change”, a very useful thing to have when marketing a new product. This also means that if they don’t fit into my audience segmentation target, they would likely change or still give the product a try regardless. In a way, I am aiming for the contented conformers, as, I will try nothing radical in my advert, and are likely to follow the self actualisers group if it becomes a trend. Independence in choice is also one of their key aspects, and are free to buy the perfume if it fits with their choices with the segmentation or for other reasons.My advert is created with the theme of nature, calming, beautiful and free. The pose must reflect this, and still show confidence, fitting in with the higher, more complex tiers of Maslow's hierarchy of needs. The bottom tier of the advert is avoided, as I expect the target audience to be more sophisticated and be above the simpler things. Although it does fit into the second tier of the triangle, "Safety", the advert is more focused on the higher tiers.From all this data, I have come up with a summary of the ideal buyer.I am aiming at a confident, secure woman; calm, but happy to try new things. She is young, in her 20s, and is at the stage of her life when her dreams in life could well become reality. She has a boyfriend, who they share a large, clean flat with, and is very happy and secure with their relationship. Although very much in touch with nature, modern technology is not beyond her. Although environmentally concious and does her part, but this barely affects the way she lives her life.